Who I work with

I work with expertise-heavy organisations — mostly mid-market and enterprise, in sectors where bad AI decisions create operational, legal, or reputational risk.

They're not asking whether to use AI. They're asking how to deploy it so it strengthens the expertise, trust, and accountability their value depends on.

Regulated and trust-dependent organisations

Healthcare, scientific services, water, environmental. AI has to earn its place alongside professional accountability and regulatory rigour.

Expert-led businesses

Organisations whose premium lies in professional expertise and domain knowledge, not just process efficiency. The goal is amplifying what clients already pay for.

Information and experience businesses

Businesses whose value depends on how they curate, connect, interpret, and deliver — events, media, professional services. AI should sharpen the offer, not flatten it.

From Shadow AI to Safe Use

Healthcare Infrastructure

Situation

People were already using AI tools — they just needed a sanctioned way to do it. Leadership had limited visibility over what was happening.

What I did

Diagnosed current AI use through stakeholder interviews, built a prioritisation framework, and created a sanctioned path for scaling what was already working.

What changed

Leadership gained visibility over AI experimentation. A lightweight governance framework now channels informal use into safe, visible practice.

What it made possible

The framework is now being extended across additional departments, with internal ownership of the rollout. Two further country operations are now evaluating the same approach for their own contexts.

Healthcare · UK

From Drafts to Decisions

Regulated Technical Services

Situation

Field engineers produce safety-critical reports under strict regulatory frameworks. Documentation was slow; AI could help, but professional accountability could not be compromised.

What I did

Delivered an AI literacy programme across the organisation and designed workflow automation that cuts documentation time while keeping professional sign-off intact.

What changed

Engineers gained confidence using AI within clear boundaries. The work created a path to shorter documentation cycles without weakening professional sign-off.

What it made possible

Subsequent work extended into additional bounded workflows — each scoped and delivered as its own piece rather than as open-ended consultancy.

Water & environmental · UK

From Momentum to Strategy

Global Testing & Certification Company

Situation

A science-led organisation with strong AI momentum across multiple countries — but no coherent strategy connecting that energy to what makes the business valuable.

What I did

Worked with the executive team to map AI activity against the organisation's core strengths — expertise, rigour, and client trust — and built a prioritisation framework for scaling what mattered.

What changed

Leadership moved from reacting to AI enthusiasm to directing it. The work gave leadership a clearer basis for connecting AI adoption to the things the business is trusted for.

What it made possible

Initial executive work opened discussions about extending the approach beyond the original region.

Food safety & life sciences · Europe

From Licences to Value

Global Information Business

Situation

AI tools had been rolled out company-wide, but leadership wanted clearer results. Usage was broad; impact was unclear.

What I did

Ran executive sessions focused on turning experimentation into real workflows, real decisions, and measurable value — not just licence adoption.

What changed

Teams shifted from generic AI use to specific, high-value applications tied to the information products the business is known for.

What it made possible

The work was delivered as a series of distinct executive sessions across regions, each scoped as its own piece.

Events & information · Global

From Skills to Practice

Global Fintech

Situation

The design team wanted practical AI skills for research, ideation, and prototyping — but needed structured guidance, not just tools.

What I did

Built structured prompts, embedded ethical watch-outs into the design workflow, and ran a real design challenge to test the approach under working conditions.

What changed

The team moved from curiosity to competence. They ran follow-up sessions internally without further support.

Design & fintech · UK

From Theory to Practice

Civic Leadership Programme

Situation

A cross-community Fellowship needed AI sessions for leaders whose currency is accountability, relationships, and public trust — not technical fluency.

What I did

Designed and delivered scenario-based sessions at the Oxford residency, grounded in the real decisions these leaders actually face.

What changed

Fellows left with a practical framework for evaluating AI decisions in their own contexts — civic leadership, peacebuilding, public accountability.

Peacebuilding & civic leadership · Northern Ireland

If this resonates with where you are

If you're past "should we do AI?" and thinking about how to actually make this work — I'd be happy to have a conversation.

Start a conversation

— David